A delightful game for Victorian children - can you figure out what this is? Is it a moldy potato? Swamp fungus? The Elephant Man? No! It’s a puppy! Puppies are now horrifying. That’s your entertainment for the day, now back down to the mines with you. x
"The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same looking things on the shelves, they wanted something that offered the market something new and unexpected. With ‘Stories worth sharing’ as our central strategy, we developed product names, brands and packaging that leveraged local BC legends and created custom illustrations to bring the stories to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd."